Wednesday, 28 September 2016

Review: Kat Von D Everlasting Liquid Lipstick | Ayesha

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I finally got my hands on a shade from the crazy popular Everlasting Liquid Lipsticks line by Kat Von D. Much coveted here in the UK, we're finally getting them for ourselves, and they launched in Debenhams this month - awesome! So what did I think of Miss Von D's liquid-to-matte lipstick offering? Read on to find out...


The Kat Von D Everlasting Liquid Lipsticks, like all of her cosmetics, are a line that up until recently, were sold exclusively in Sephora - a large chain store that sadly Britain is yet to get a hold of. They are also sold online though, and you can order the liquid lipsticks from Sephora here for various shipping charges depending on how much you order, but be wary of customs costs too. However, there's not really any need for this now because, as I mentioned above, we now get the KVD cosmetics line right here in the UK, courtesy of Debenhams, woo-hoo! (There's so much I want to try out, ahhhh!) The price of these is a little costly at £16 but for a high-end this is a pretty standard price - whilst these aren't the cheapest liquid lipsticks on the market, they certainly aren't the dearest, either, especially as they have such a big name attached to them.

There are a whole host of shades available in this range - you really are spoilt for choice. From deep blue, to lilac, burgundy and nudes, there's something available for everyone. I had a really hard time deciding on which colour to choose, and ended up settling on Ayesha, a dusky lilac purple unlike anything else in my collection. According to Sephora's website, there is a whopping 28 colours to choose from!

The Everlasting Liquid Lipstick line boasts a whole lot of claims, such as long-lasting wear and high-pigment colour. They also claim to be creamy whilst gliding on like a gloss but drying to matte finish, and the formula is infused with 'natural comfort-enhancing ingredients, including vitamin E and sunflower seed'. That's a lot to claim of a little 22oz bottle of product, but, as I am with any liquid lipstick, I was more than happy to test the claim.


First off, Ayesha applies really well. It does feel creamy and smooth to apply (although not quite as creamy as Gerard Cosmetics' Hydra Matte line), and it sets really quickly, as I noted in my first impressions of this product. It is a true matte finish that it has, and it's relatively comfortable too - although for me, it's not quite as comfortable a formula as Jeffree Star's line. That said, this is definitely one of the most comfortable formulas I've tried, and it's not one that feels like it's sucking the life out of your lips. 

As for how opaque it is - yeah, this is a relatively opaque lipstick, but I was surprised the first time I wore this at how, well, not that opaque it seemed. The best way to apply this is to do one layer, then wait for it to dry, then add another on top. After two layers I find it looks great - truly opaque and bold. The lipstick can become a little streaky if you try to just keep applying it while it's still wet, which is what I'm used to doing with Sleek's and Jeffree's lines, so that is kind of annoying as it requires a tad extra patience. The end result is well worth it though, I think. I love this shade so much!

Next up, I want to quickly talk about the packaging, which I already spoke about in my first impressions - but I thought I'd touch on it again. The packaging itself, design wise, looks beautiful. I love the art work, it's all gorgeous. But I think the product would benefit by being in a shorter tube. Because it's so long and narrow, the wand is very long and it means you can't quite get as close to the mirror as you'd like, to tidy imperfections and neaten edges. I find this really annoying, and I know other people probably don't find it that big a deal, and it really is a small gripe, but I just don't understand why the tube needs to be so long and narrow. For reference, at the end of this post, I've put in a size comparison of some popular liquid lipsticks and you can see how ridiculously long and awkward the KVD tubes are! 

So, that's kind of a nuisance for me as I do find it a bit awkward in terms of applying because of the wand - the formula is fine, but for me, I think a smaller tube would be better. BUT moving on from that, I'm sure you all want to know how I thought this wore. Well, I'm not going to lie, I'm actually quite disappointed in this. The first time I actually wore this out, I was out on a walk with Jack playing Pok√©mon GO. The only things I had to eat were some chewy fruit sweets and the only thing I had to drink was a bottle of Fanta - the 500ml kind, and I only drank half of it. Yet by the time I got home, I noticed the massive reveal of my natural lip colour in the middle of my lips. When I looked at the bottle after drinking from it, I'd notice no colour had come away, so I totally thought I was in the clear. Sadly I was mistaken - this wore away very quickly which is thoroughly disappointing from a lipstick that has the word 'Everlasting' in its title. Not only this - but £16 a pop for a lipstick that doesn't last that well, too, and from a big name that inks people's skin for a living - you'd think Miss Von D would know all about 'everlasting'! I've bought drugstore liquid lipsticks that last after drinking, and take longer to wear away when eating, so I was absolutely shocked that the colour was this easy to remove during day-to-day life. Not only this, but I noticed before even eating and drinking that some of the purple colour had found its way into the corners of my mouth - it's just not a good look when lipsticks do this, but on the plus side, the product didn't actually smudge, like it was still matte, like little matte flakes, so it was super easy to remove. It's not a good look though, regardless.

This all said - at least it didn't actually smudge along the lip liner either, even when I was eating and drinking, unlike the Anastasia Beverly Hills liquid lipstick. So I suppose this has been an overall more positive experience!


Sorry Kat, but I'm probably not going to splash out on another of your lippies - at least not the matte-drying, supposedly 'everlasting' kind. At the very least I may buy one or two of more unsual shades that catch my eye for photos and looks, but I'd rather splash out on something that will stay put. I'm majorly disappointed in this, and I'm failing to see why so many amazing MUA's on Instagram rate these as their favourite liquid lipsticks of all time. The colours are beautiful and I feel so overwhelmed with choice when I look at swatches, but knowing that the colour will slip in a matter of hours or whenever I take my first sip of a drink, is the most heartbreaking thing ever. I really wanted to like this, and I really wanted to try so many colours, but I'd rather save those pennies to buy another brand that will stick around and that I truly enjoy wearing.

They are comfortable though, I'll give them that. If you're not worried about wear time, you might enjoy these as they aren't drying and they are pigmented in just a few layers, but if, like me, you don't want to worry about touch-ups, then I'd give these a pass. I can't wait to try some more of KVD's make-up though!

What did you think of the Everlasting Liquid Lipsticks? If you haven't tried them, do you want to after reading my review? Let me know in the comments!


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