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Anastasia Beverly Hills Liquid Lipstick | Sad Girl

Saturday, 13 August 2016
anastasia beverly hills sad girl liquid lipstick review swatches

After my parents brought me back a couple of beauty goodies from the US, I made it my mission to test the cult favourites to then do a review on them. Today I thought I'd share my thoughts on the Anastasia Beverly Hills liquid lipstick. Read on if you want to find out my thoughts on this product...

anastasia beverly hills sad girl liquid lipstick review swatches


The Anastasia Beverly Hills liquid lipsticks is a line of matte-drying liquid lipsticks and is available from both Sephora and from the Anastasia Beverly Hills website. They are $20 each, which seems to be average price in dollars of most higher end liquid lipsticks, and sadly, these have not reached the UK despite being out for so long. The cost of shipping from Sephora varies on how much you buy, whilst on the ABH website it doesn't actually say under 'international shipping' what the cost is. Both of these options are liable to import and customs fees on top. There are 27 shades on Sephora's website, and if I counted right, there's 32 on the ABH site - you are spoilt for choice when it comes to selecting shades.

Whilst I had my heart set on Paint, it seems to only be available on the ABH website, so I went for my second choice, Sad Girl, which is described as being a 'metallic black cherry'. 

The liquid lipstick formula is said to give an intense matte pigment in just one swipe, and is supposed to be smear-resistant and long-wearing. You only get 11oz in this tube, which is half the amount of product you get Kat Von D's Everlasting Liquid Lipstick available for the same price - and more readily, I might add, as her products are reaching the UK in September. 


Firstly, this is rather pleasant to apply to the lips. It's not creamy in consistency, in fact it's rather thin in consistency, but it feels soft and lightweight - although not to the same extent as Sleek's Matte Me or JSC Velour Liquid Lipsticks - so it does feel nice to apply. Once I've applied my desired amount, I give this formula brownie points for not drying out my lips and instead being pleasantly comfortable to wear. Upon reapplication, it can feel a little heavier, but still not drying.

Here's where it goes downhill.

This lipstick doesn't wear well. And for a brand who made the Dipbrow Pomade, AKA: everlasting, smudge-proof brows, I'm surprised at this fact. I'm not sure if these are issues specific to Sad Girl, being such a unique shade it has perhaps affected the formula, or if this is how all ABH liquid lipsticks perform. If it's the latter, then that's rather disheartening to learn.

The first time I wore this out I felt rather positive. It stayed on quite well as I ate a pastry and drank a hot chocolate, and didn't leave gross residue on everything. As I began to wear this a little more to experiment with and test it out, I noticed how quickly it would smudge. Whilst I felt that theis did set on the lips in that it didn't slip or slide, and I didn't really notice it like I would a regular lipstick, I don't feel that it set to the same kind of matte as Jeffree or KVD's liquid lipsticks did. Again, this may be because Sad Girl is a metallic shade, I don't know. I noticed this lipstick always smudged in the corners of my lips - somewhere I religiously avoid applying lipstick because I feel it makes me look like a clown! - and this, being a berry-toned shade, does not look good whilst smudged in the corners of my mouth. The worst part is that it was literally smudged, so it was not easy to clean up. It wasn't just matte flakes of product that had found themselves there, it was literally just liquid smudges. They were small, but they made the corners of my mouth all pinkish which I really don't need - dry, cracked lips is something I already suffer from, and I don't want it emphasised! I've also worn this around the house to see how it handles daily life, and even without eating or drinking, I noticed my lip line had smudged on several occasions, even with various lip liners underneath. Like, nope, that's so not acceptable.

I also completely forgot to mention how sheer this is when you apply it. Honestly, not even three coats made it opaque, it actually took me six coats to get the swatch below. And if I had to apply six coats for a product that didn't move a hair out of place, I wouldn't care. But it does stray, a lot, I might add, and using six coats of a product seems excessive and wasteful, especially when it has a $20 price tag and God knows what else in shipping and import fees on top. I think this is completely bizarre because the first time I used it, I felt like I got a really bold coverage from it in just a few swipes. So what the hell happened? Also, because it's so thin and takes layers, it's super hard to get a nice, crisp lip line. As you can see on my swatch, there's a thin pink tinge around my mouth! Grr.

The drying time is also a bit of a wait - whilst I feel KVD and JSC liquid lipsticks setting immediately, this one has some time to kill before I feel it has set. 

anastasia beverly hills sad girl liquid lipstick review swatches
Ignore my gross face, I was too lazy to put make-up on haha.

I decided to include this picture as it shows how the product looked after about four hours wear. I had to reapply as I'd eaten something and it hard worn in the centre of my lips. This was taken at a different time to the freshly-applied swatch above it, obv, this was several weeks ago where I risked wearing this on a short trip out. A pastry and a cuppa later, and some reapplication and tidy-up, and this was how it looked. It's really not that easy to reapply being such a bold colour - which, for me, is why you want a solid formula that doesn't budge! It smudged in the corners of my mouth, of course, and I found a stray smudge outside my lip line. It's so hard to clear up berry toned lip lines too.


Lol, no. I'm so disappointed by this product - this is the kind of thing I'll just use for photographs because otherwise, it's not suitable for day-to-day life. I can't drink and eat with this on without worrying about smudging literally everywhere, and trying to get a good lip line from this dark and metallic a product is hard enough without having to add six layers of product to even get it opaque enough! I don't know what happened, I honestly don't. I really enjoyed this the first two weeks I had it, and now I just don't have the patience for it at all. It's funny how much your opinion on something can change from your first impressions! In this instance I find KVD's Ayesha to now be much more opaque than this is. I don't know if it's because Sad Girl is metallic, and that's maybe how it differs from other liquid lipsticks in this line, and maybe the others set better and this one struggles to. All I know is that I'm not really in a rush to go and purchase more ABH liquid lipsticks - the colours are lovely but nothing other than Paint sticks out at me, and since Paint is metallic, I worry I'll just have the same problem and dislike what's otherwise a totally beautiful colour, just with a bit of a lame formula. Who knows? Maybe in the future I'll learn to like this, but for now, it's just not for me. Soz ABH!

Have you tried any of the ABH liquid lipstick line? What did you think of it? 

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